Dr. Darren Budd

Commercial Director - BASF plc

Presentation Title : Leading the Digital Transformation in Chemicals

Abstract : Nothing is as constant as change. This is becoming ever truer today. One only has to look at the chemical industry – even though this sector is considered a relative late-comer in terms of digitalization compared to other industries, the discussion on how to add value with new digital technologies and business models is in full swing.”The greatest things have always been achieved by those willing to explore unchartered territory, to take a leap of faith and break new ground. At BASF the challenge of mastering digital will be no exception”.

Bio : Darren Budd was born in Taplow, United Kingdom, in 1967 and is married with 3 children. He has a degree in Chemistry and went on to complete a doctorate on Transition Metal Complexation of Heterocyclic Conducting Polymers. Darren has held a number of positions within BASF. He worked in Germany for BASF’s Venture Capital Business for 5 years and then headed up BASF’s in-house distribution business BTC for the UK & Ireland looking after sales to BASF’s small and medium sized customers. From 1st January 2016, Darren took over responsibility as Commercial Director for BASF plc. This role is responsible for the Chemical Sales activities of BASF in the UK as well as the Commercial activities of BASF in the UK to develop growth. Currently Darren is Vice-Chairman of the Chemical Business Association and on the Governing Board of the IBioIC in Scotland, as well as a Regional Council member of the CBI Northwest.