Price Increase Campaigns: Offsetting inflationary cost increases to protect margins
Time & Location
Wednesday: 10.00 to 10.20, Stage 1
Dr. Peter ColmanPartner and shareholder, Simon-Kucher & Partners
About this presentation
Increased prices for commodities and transportation, costs incurred due to the impact of the COVID-19 crisis, arrears of price increases not implemented in 2020/21. All these factors are driving up inflation rates. However, most companies are not prepared for the economic impact. Dr Peter Colman, Partner and shareholder at strategy and marketing consultants, Simon-Kucher & Partners, explains how companies can manage and pass on cost increases by developing robust price rise processes.
Peter is a Partner and shareholder at Simon-Kucher. He joined in 2008 and leads the consultancy’s Industrials practice for the UK and Ireland. He has generated strong profit enhancement results throughout his 24 years in consulting and industry, including helping clients through two past crises (Dot-Com Bubble & Global Financial Crisis). He specialises in Commercial Excellence programmes to address strategy, pricing, sales & marketing, product management and digital transformation topics. He has worked for corporate clients, private equity-backed companies and venture capital-backed start-ups on more than 100 interventions across Europe and North America. Peter has written over 40 articles for publications such as the Institute of Sales Professionals, Chartered Institute of Marketing, Professional Pricing Society and The Manufacturer. He is a regular speaker / panellist at conferences, a Manufacturing Excellence Awards judge, a Fellow of The Institute of Sales Professionals and a member of both The Chartered Institute of Marketing and The Institute of Directors.