FEATURE Joint Presentation
Technology Strategy Toolkit: The R&D Managers' Secret Weapon
Dr. Philip DoubleTechnical and Commercial Director, John Hogg Technical Solutions
Time & Location
Thursday: 14.00 to 14.20, Stage 2
About this Presentation:
Rob Munro – Associate Industrial Fellow – The Institute for Manufacturing, University of Cambridge
Dr. Philip Double – Technical and Commercial Director, John Hogg Technical Solutions
Companies are frequently looking for growth, innovation and productivity gains to enhance their prospects over the longer term.
Unfortunately, more 90% of strategy fails to some extent. For business and technology leaders, making sense of new technologies and effectively and at speed is crucial.
Creating well-aligned new product programmes that are rigorously underpinned makes the best use of a firm’s precious resources.
The technology strategy is the key link between the firm’s commercial objectives and its new product pipeline. Research by the IfM has developed a solution to more quickly and effectively develop or refresh the company technology strategy. A modular approach of decision-support methods and workshop facilitation combine to provide a scalable strategic thinking and planning toolkit.
The audience will learn, directly from the company, how IfM assisted John Hogg Technical Solutions to create alignment and coordination of their growth strategy and how the IfM’s strategic approaches were deployed and embedded in the firm to raise capability and make better decisions about technology to achieve growth.
Dr Philip Double, in his fourth year as John Hogg’s Technical and Commercial Director, worked with the IfM to develop a strategy focussed on delivering added value brand and fiscal protection solutions for customers and partners in the oil industry.
Prior to his time at John Hogg, Philip worked for 19 years in the ink jet printing industry with Zeneca Specialties, Avecia and Fujifilm, with a career spanning many elements of the inkjet printing industry from research chemistry to business development. He also holds a PhD in synthetic organic chemistry from Nottingham University.