Laundry detergents that care for your clothes and the planet

Time & Location

Wednesday: 13.15 to 13.30, Stage 2


Gesche RauchTechnical Application Manager, Clariant

About this presentation

As consumers, sustainability profile of goods we purchase has come on top of the criteria of choice together with performance and cost. From carbon footprint, reduced packaging, origin of natural raw material, electricity consumption in use, we are all looking at implementing new habits and every little step matters.

Laundry detergents are no exception and interest is high for multifunctional solutions that combine cleaning performance and fabric softeners properties. In that regard we would like to share a view on consumer needs, how the landscape of ingredients for those is looking like, as well as testing if they are fulfilling consumer needs ultimately. As a part of that, you will also get to know our innovative generation of eco- and climate-friendly Glucamide surfactants. Especially Sunflower-based Glucamides help to ensure good cleaning performance of detergents, whilst adding softening and easy ironing benefits to fabrics, reducing the need to use additional fabric softeners. Because feedstocks for Sunflower-based Glucamides are sourced in Europe exclusively, it not only allows to increase natural content in formula, but also helps to limit deforestation in tropical region on the world, as well as to reduce transportation routes and CO2-Footprint.

Speaker Bio:

Since 2014, Gesche Rauch works in Technical Application EMEA at Clariant. She started in the field of Pharmaceuticals, and in January 2020 she took over the responsibility for Industrial and Home Care. Gesche is a chemist and studied chemistry at the Georg-August-Universität Göttingen from 2003 to 2008. She continued with her research studies at the Rheinische Friedrich-Wilhelms-Universität Bonn from 2010 to 2014.”