The big brand debate: Technology, Trends and Truth
What do beauty brands really want from the chemical industry supply chain?
Panel Session – hosted by Cosmetics Cluster UK (CCUK)
Everything is a chemical. This is a fact. However, in recent years, concepts around natural, sustainable, biotech, clean and non-toxic have resulted in misconceptions on what is a chemical. Whether the beauty consumer understands or believes this statement or not, in order to create innovative, efficacious, safe and appealing products, brands are reliant for their raw materials on the chemical industry supply chain.
But what do they really need from their suppliers and what opportunities and roadblocks do they foresee? How will consumer preferences influence them? In this panel, hear from representatives of beauty brands to get their insights and their key asks for the future.
The session will include:
Exploring how brand owners are reading changing market and consumer demands/expectations – in areas such as product transparency, sustainability, personalisation, ethics, sustainability, toxicity & testing, and still represent value for money!
What are they requiring from upstream chemical and ingredients industries ? – to allow them to meet such future customer requirements? Including in areas such as: ingredients innovation, sourcing/transparency, formulation simplification, customisable ingredients or formulations, bio-based chemistries, speciality outsourcing, etc
Panel Host: Rachael Davison-White, Director-Cosmetics Cluster UK & PC Technical Director EMEA – Barentz
Featured panellists:
- Deb Farrell, Key Account Manager – Orean Personal Care Ltd
- Kristal Goodman , Head of Product Innovation – THG Labs
- Joe Basham, Senior Scientific Communication & Partnerships Engagement Manager – DECIEM | THE ABNORMAL BEAUTY COMPANY
- Sam Farmer, Owner – Samuel Farmer & Co Ltd
Full speaker profiles & sub-topics coming soon
