Foeth unveils new brand identity and introduces new CEO Michiel Schreurs

Reuse to Reduce
Foeth presents a powerful, current positioning: Reuse to Reduce. The company emphasizes that process machines are often prematurely written off, despite the potential for years of reuse after refurbishment. In an era where ecological footprints matter, Foeth deems this unacceptable. Therefore, the message from Foeth is: Let’s rethink, let’s reshape, let’s relocate, let’s reuse... Reuse to Reduce.