Peter Wallbank, European Sales Director at Genesis Biosciences; is a leading expert in probiotic technology, specialising in eco-benign® microbial and anti-microbial solutions. With a strong background in biotechnology, waste water treatment and sustainable cleaning, he has been instrumental in developing probiotic-based products that promote safer, more effective, and environmentally friendly cleaning alternatives. His work at Genesis Biosciences focuses on commercialisation of innovative applications of beneficial bacterial across various industries.