‘Part 1 of a 2-Day programme at CHEMUK 2025 from British Chemicals Association (BCA)’
Feature presentations include:
Innovative, sustainable cleaning solutions from BASF for the Home Care and I&I
Speaker: Duncan Turner, BTC Europe GmbH, UK Account Manager Home Care and I&I
Awakening the senses: How laundry fragrance tech is evolving for performance, planet & people
Joint Speakers:
Frank Wilschut, Fragrance Sales Manager – Surfachem Deutschland
Natalie Hutchinson, Head of Fragrance – Surfachem Group
Presentation overview
The modern laundry category is being reshaped by the growing demand for high-performance, planet-conscious products that also deliver powerful sensorial experiences. As consumers become more attuned to how scent enhances wellbeing, identity, and daily rituals, fragrance technologies must adapt – not only to meet these evolving expectations but also to support wider sustainability goals.
In this session, Natalie Hutchinson (Head of Fragrance, Surfachem Group) and Frank Wilschut (Fragrance Sales Manager, Surfachem Deutschland) explore the latest advances in fragrance delivery systems – from microencapsulation technologies developed with high biodegradability and renewable carbon content in mind, to slow-release fragrance systems that extend freshness over time and enhance the scent experience during wear.
Combining commercial insight with global trend analysis, they will also examine how shifting consumer behaviour is influencing innovation in fabric care, and how brands can harness fragrance to differentiate, delight, and drive loyalty in an increasingly competitive space.
Check website for latest session updates
