Consumer Products: Marketing v Compliance

Chemical Regulation Compliance and Consumer Product Marketing are rarely considered complementary. Fierce competition for retail shelf space, reductions in chemical choice and the explosion of online/remote sales has resulted in many non-compliant products and unsubstantiated claims. Whilst Enforcement Agencies work hard to protect the user and environment, Murray Smedley takes a Consultants view. What are those placing products are on the market aiming to achieve and how does this influence the End User?