‘Part 2 of a 2-Day programme at CHEMUK 2025 from British Chemicals Association (BCA)’
Thursday 12.00 to 13.00, Stage 3
Feature presentations include:
Boost your cleaning power with Noverite SR100 ester!
Speaker: Eve De Maesschalck, Global Strategic Marketing Manager for Home Care Applications at Lubrizol
Presentation overview
Some soils are difficult to remove from surfaces or dishes, such as dried-on or baked-on food soils. Consumer are looking for fast-acting, highly effective cleaners that require less scrubbing or soaking, thanks to easier removal of baked-on or stuck-on soils. There is a need to boost the cleaning power of surface cleaners and dishwashing detergents without compromising on product safety and sustainability.
Lubrizol is pleased to introduce Noverite™ SR100 ester, a new technology which enhances the overall cleaning efficiency of surface cleaners and hand dishwashing liquids.
This readily biodegradable additive acts as a solvent that penetrates and softens soils, making them easier to be removed by surfactants and to wash off without excessive scrubbing. This could be demonstrated in various cleaning formulations and on several soil monitors using a washability tester and evaluated via color change, gravimetric measurements and visual scoring.
Discover Noverite™ SR100 ester, a powerful ingredient allowing for effortless cleaning of heavily soiled hard surfaces and dishes.
Alpha Olefin Sulfonate (AOS): A key surfactant choice to address the changing regulatory environment on 1,4 Dioxane restriction
Speaker: Valeska Mentzer, Business Development Manager, in Home and Personal Care at Stepan Company, Europe
Presentation overview
The Surfactants Market is undergoing significant changes in formulation habits and preferences. The limitation of 1,4-Dioxane in North America is transcending borders and raising awareness in Europe. This, along with the European Regulation on Deforestation-free products, is encouraging new approaches in surfactant formulation. Focusing on sustainability, Alpha Olefin Sulfonate and its Biomass Balance versions are promoting the exploration of alternatives to traditional surfactants like Sodium Laureth Sulfate (SLES). This presentation includes some formulation proposals for various market segments such as hand dishwashing liquid, hard surface cleaners and personal care products.
Choosing the right colourant for your HI&I application
Speaker: Martyna Dyjak, Application Technologist – Sensient Industrial Colors
Presentation overview
HI&I sub-segments present challenges when choosing the best performing colourant. The presentation focuses on dyes & ingredients formulated to be compatible with different HI&I products, addressing today’s market concerns:
- Preservative-free liquid colour solutions for HI&I
- Biodegradable & natural colour solutions for HI&I
- Dyes for laundry & homecare
- Dyes for cationic products
- Ingredients protection
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